The Impact of Digital Media on Promoting Fair Trade Practices in Babura Local Government Area, Jigawa State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Fair trade practices refer to the ethical trade standards that ensure fair wages, safe working conditions, and environmental sustainability for workers and producers, especially in developing regions. In Babura Local Government Area (LGA), Jigawa State, many local artisans, farmers, and producers engage in trade but often face challenges such as limited market access, low prices, and exploitation by middlemen. Digital media, particularly social media and e-commerce platforms, has the potential to address these challenges by promoting awareness of fair trade practices, connecting producers with global markets, and educating consumers about the importance of supporting ethical trade. This study aims to assess the impact of digital media on promoting fair trade practices in Babura LGA, examining how these platforms are being used to raise awareness, improve market access, and support sustainable trade practices.
1.2 Statement of the Problem
Despite the growing importance of fair trade, many producers in Babura LGA still struggle with low bargaining power, lack of visibility, and exploitation in traditional trade systems. Although digital media offers a powerful tool to counteract these challenges, its role in promoting fair trade practices in the region remains underexplored. This study seeks to investigate the impact of digital media on promoting fair trade practices in Babura, focusing on its role in raising awareness, improving market linkages, and fostering sustainable economic development.
1.3 Objectives of the Study
- To assess the role of digital media in promoting fair trade practices in Babura LGA.
- To evaluate the impact of digital media on the visibility and market access of fair trade producers in Babura.
- To identify the challenges and opportunities associated with using digital media to promote fair trade practices in Babura LGA.
1.4 Research Questions
- How does digital media promote fair trade practices in Babura LGA?
- What impact does digital media have on the visibility and market access of fair trade producers in Babura?
- What challenges and opportunities exist in using digital media to promote fair trade practices in Babura LGA?
1.5 Research Hypothesis
- Digital media significantly promotes fair trade practices in Babura LGA.
- Digital media positively influences the visibility and market access of fair trade producers in Babura.
- The use of digital media to promote fair trade presents both challenges and opportunities in Babura LGA.
1.6 Significance of the Study
This study will provide important insights into how digital media can be leveraged to promote fair trade practices in Babura LGA, offering recommendations for policymakers, NGOs, and local producers on how to harness these platforms to achieve sustainable economic development.
1.7 Scope and Limitations of the Study
The study focuses on the impact of digital media on promoting fair trade practices in Babura LGA, Jigawa State. It does not address fair trade practices in other regions or examine the impact of other forms of trade.
1.8 Operational Definition of Terms
- Digital Media: Online platforms and tools such as social media, websites, and e-commerce platforms used for communication, marketing, and awareness campaigns.
- Fair Trade Practices: Ethical trading standards that ensure fair wages, safe working conditions, and environmentally sustainable production.
- Market Access: The ability of producers to reach consumers and engage in commercial transactions, particularly through digital platforms.
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